Softer. Safer. Kinder. Better.
Why do we insist on using cotton in its purest form?
Because we realized the alternative simply wouldn’t do. We believe everyone deserves to experience cotton in its most beautiful form -- just the way nature intended.
You spend more time in bed than any other single place, and it’s important to us that your safe haven actually be, well, safe. Not only is organic cotton softer and stronger than conventional cotton, it is also free of pesticides and chemicals -- so you can sleep like a baby knowing you’ve chosen an alternative that’s good for your health, your global community and your planet.
By choosing better, you’re directly supporting farmers and their families, protecting them from skin-damaging and carcinogenic chemicals, ensuring their families have access to safe, drinkable well water, and keeping their land naturally fertile.
Organic cotton also helps break the GMO-seed debt cycle that leads to poverty in far too many communities around the world.